POGO Journal

Brand stories

Guides on authenticity, sizing, care and the stories behind the brands we deliver — written by the POGO team.

What Is Drop Culture and Why It Matters

Limited batches, precise release times, and online queues — we explain how drop culture works and why it captivated fashion.

Quotation marks, diagonal stripes, and a reimagining of the everyday — how Virgil Abloh changed the rules of fashion forever.

From a simple figurine to an art object worth thousands of dollars — the Be@rbrick phenomenon and the Japanese brand Medicom Toy.

The red box logo, lines around the block, and drop culture — how a store for skaters changed the entire industry.

Black suede, Tiffany's signature blue, and silver accessories — the loudest union of luxury and sneakers.

How a small leather and silver workshop turned into one of the most enigmatic luxury brands in the world.

A reversed Swoosh, brown suede, and frenzied hype — how Travis Scott became the leading name in sneaker collaborations.